Field Marketing Manager

Sydney, New South Wales, au
Company: WatchGuard
Category: Management Occupations
Published on 2021-07-24 19:16:15

A Day in the Life

No two days are ever the same in the life of a Field Marketing Manager. One day you could be focusing on organizing industry events or trade shows and all the necessary logistics, and the next you are looking to optimize our digital campaigns for specific segments or managing the communication of key announcements. In the morning, you spend the first hour or so checking emails and actioning anything that's necessary for the day and week. Working with different internal and external stakeholders means you have contact with a number of different people at all levels, therefore your day will for sure include various meetings, to get updates about the various projects and make sure everyone is running to schedule. Usually one or two of those meetings are with your key partners and distributors to discuss their ongoing activities and schedule new one’s. You spend time in the day to monitor and report on the success of the campaigns you are working on.

About the position

The Field Marketing Manager is responsible for developing and executing regionally and sector-focused marketing programs that drive business results in Australia and New Zealand. You will be responsible for through partner marketing and executing marketing campaigns to enhance field engagement through our ABX toolset to drive targeted channel recruitment, increase channel retention and individual partner growth. Required to roll out processes to ensure the development, delivery, implementation, and successful results of marketing programs, maintain quarterly and annual activity management/ reporting, and act as a proactive member of the WatchGuard sales and marketing team.

The Field Marketing Manager will work hand-in-hand with HQ corporate marketing teams to support roll-out of corporate campaigns across the regions and is responsible for ensuring consistency in the corporate brand, messaging and identity at a regional level. You will act as a thought leader for marketing, taking issues and ideas to internal stakeholders proactively.

Key responsibilities

  • Create and implement an integrated marketing plan that starts with a clear view of country segmentation, alignment with sales strategy and a solid understanding of the market trends within specific product lines and customer market segments.
  • Manage and execute campaigns to drive channel recruitment based on regional needs and financial goals, and drive onboarding.
  • Drive co-marketing activities with partners and distributors through the cooperative marketing program to increase cross sell opportunities and insuring growth and profitability.
  • Meet with partners as required to help develop effective regional marketing programs support co-marketing activities.
  • Demonstrate proficiency and execution through the usage of ABX and other digital tools driving digital transformation.
  • Execute enablement programs to enable sales, channels and customers.
  • Promote the effective use of turnkey marketing campaigns throughout the region.
  • Execute local trade shows and industry events.
  • Maintain reports on partner and distributor activity by partner/type - Track lead flow to ensure the appropriate sales channels are following up quickly on marketing activities.
  • Manage all elements for execution of events, webcasts, local communications and partner enablement initiatives.
  • Maintain event calendar.
  • Align closely with Field Marketing Management and Sales organizations and provide regular updates on regional plans, weekly activity calendar, results and ROI.
  • Budget Management

  • Concise and accurate budget management Responsibility for planning and reporting of marketing budget, accrual and expenditure Ownership, management and reporting of MDF/Coop spend based on local channel business schemeReview and gain approval for all expenditure plans on a quarterly basis from managementSupport of accounting practices and requirements to insure accurate and timely vendor management
  • Communication

  • Partner with the Corporate PR team and PR agency to align, influence and execute PR and social media activities.Develop local success stories providing content for formal case study creation. Follow appropriate process management.Proficiency in social media tools. Ability to convert corporate messaging to social messages on time and on trackResponsible for downstream communication to the WatchGuard sales force and reseller community on channel strategy, product, and promotion Blog post regularly through internal system on activities amongst the teamAssist in localizing & editing of Partner News –ensure appropriate content for regional marketTranslation review and localization of corporate assets
  • Events/Shows

  • Determine key virtual and face-to-face shows appropriate for lead generation, recruitment and brand awarenessNegotiate pricing and terms including additional marketing opportunities along with regional teamWorking closely with local partners & sales managers to support the appropriate local shows with event materials, presentations, and contentDevelop repeatable end user lead generation activities including roadshows and sponsorships with measurable results.
  • Channel Programs

  • Partner with sales to expand the channel marketing practice with an emphasis of marketing “to” and marketing “through” partner programs. Participate in the creation of channel partner initiatives. Quarterly management of any and all channel programs and budgets with local Sales teamInitiate programs to help develop existing WatchGuardONE partners; support co-marketing activities. Promote the effective use of turnkey marketing campaigns throughout the assigned regionAssist sales team in the development of actionable, measurable programs for the recruitment of new resellers
  • Education, Knowledge, Skills, Certifications/ Licenses, Competencies

  • Minimum of 7 years prior experience in marketing or channel marketing
  • Prior experience with technology, cyber security solutions is a plus
  • Experience developing and implementing field marketing plans that include measurements of success.
  • Strong project management skills
  • Ability to thrive in a fast-paced work environment
  • Proven ability to meet deadlines under pressure and ability to work on in a dynamic environment.
  • Sharp marketing skills in building creative and effective presentations, emails, and other assets
  • Self-motivated, highly organized, detail oriented and a strong sense of accountability, teamwork and passion
  • Strong Channel Marketing programs expertise
  • Ability to build relationships with peers, resellers and customers
  • Excellent written and verbal skills, proven effective communication skills
  • Experience with ABX tools, database management, marketing operations (Marketo, Pardot, etc) and CRM tools including Salesforce
  • Able to travel up to 50% (mostly within the country) when required
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