Ecommerce Director

Sydney, New South Wales, au
Company: GroupM
Category: Management Occupations
Published on 2021-07-23 06:15:13
The Director of Ecommerce Role:

This leader will help drive drive the ecommerce transformation agenda for our clients and overtime build a consultative team around them. The Director of Ecommerce will foster and facilitate the intra-agency relationships within and outside the WPP group and will lead the external partnerships in the eCommerce space. S/he will provide thought leadership both internally and externally and will be tasked with leading a strategic consultancy practice (with global resources and a network of local teams) whilst guiding and working closely with the media teams focused on ecommerce. S/he will effectively leverage experience, knowledge and skills to inspire innovative and transformative thinking in service of our client's.

The Director of Ecommerce needs to be strategically focussed with experience designing ecommerce solutions for clients, advising on strategy, technology, customer and adaptation. They should be able to consult with a broad range of senior stakeholders across MediaCom, GroupM and WPP to promote their vision and approach and will be expected to participate in pitches and work directly with key clients.

This Ecommerce leader will work with our global network to shape the MediaCom Ecommerce offering, including her/his consultative team, local Ecommerce teams, performance media teams in both MediaCom and GroupM and specialist agencies both within and without WPP.

Reporting Lines:

This role reports to the Managing Partner, Creative Systems in Australia as well as a dotted line into our Global Head the Integrated Commerce practice

Responsibilities of the Role:
  • Build and lead a team who will be our clients' go-to Ecommerce consultants. You will be expected to take on client responsibilities as well, developing proposals for end-to-end ecommerce solutions and leading activations to help the brands deliver strong performance and growth.
  • Act as the bridge to drive collaboration and deliver on holistic performance principles, being the crux of external partnerships in the ecommerce space and being a strong voice with search engine partners, search platforms, bid and campaign management tools who may be managed by other parts of the agency or group.
  • You will champion the importance of a data-driven strategy. Identify gaps in performance, propose and test creative solutions, and measure performance to continuously add value to the space.
  • Apply insights and recommendations from proven best practice, while always considering fit and purpose for local consumers and marketplaces.
  • Help us think beyond just the obvious platforms. Present innovations and developments in the Ecommerce space to key client stakeholders and outline potential new ways of working to enhance the Ecommerce performance across their business.
  • Build effective working relationships with the Client teams, Media teams, Analytics teams and content teams,and other relevant teams in MediaCom, GroupM and WPP
  • Be a conduit across other Blink Consulting pillars where and when noticeable opportunities arise facilitating client digital transformation agendas beyond (and complementarily to) Ecommerce

  • What You Will Need:
  • Leadership experience, not as only a 'platform expert' but as a strategic advisor.
  • Strong understanding of end-to-end eCommerce strategy from UX to CRO to performance to omni-channel integration and more, and be avidly aware of cross regional dynamics and emerging trends and technologies.
  • Bring an in-depth understanding of performance marketing. In-depth practical and theoretical knowledge of Digital media and analytical techniques would be a strong advantage
  • Prior experience in an agency setting is not required, and we welcome candidates from the brand, publisher, and AdTech world.
  • Client-facing experience with the ability to both present to an audience in an articulate and engaging manner and develop one-on-one relationships with stakeholders.
  • Ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork.
  • Willing to challenge clients and colleagues based on proven case knowledge and experience
  • You will be a credible ambassador for Blink Consulting's Integrated eCommerce offering evidenced through regular public commentary, thought leadership, keynotes, etc.

  • About MediaCom:

    We are 8,500 of the world's leading media communications specialists, in 125 offices, across 100 countries.

    We have a global client roster that's the envy of our peers. Adidas, Coca-Cola, Mars, NBC, Universal, P&G, PSA, Richemont, Shell, Sony to name but a few.

    We help brands unlock growth through media. We do this using our Systems Thinking approach blending data, technology and creativity to design communication strategies that build brands and generate sales. We're part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.

    We are the first network to hold all six major Media Network of the Year titles concurrently: Adweek, Campaign, Cannes Lions, Festival of Media Global, M&M Global and WARC Media 100.

    But the real secret to our success is simple (and not really a secret). It's our People First, Better Results philosophy. We know that when we invest in our people, we'll deliver better results not only for them, but also for our clients. Our agencies are open environments that celebrate difference.

    Do you want to work with smart, creative, enthusiastic people? So do we.

    About BLINK Consulting:

    BLINK Consulting is a 3rd millennium consultancy dedicated to keeping clients at the forefront of a constantly evolving landscape. BLINK Consulting expands beyond theory into solid, pragmatic and experience-based services for digital acceleration. With more than 150 experts working across the globe BLINK Consulting provides local, regional and global consultancy solutions around five key digital acceleration pillars:

    1.Digital Maturity

    2.Platform Activation

    3.Applied Innovation

    4.Strategic In-housing

    5.Integrated Ecommerce

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