North Sydney, New South Wales, au Business and Financial Operations Occupations
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Nine Sydney is seeking a CRM Lifecycle Marketing Specialist to join their Consumer Marketing team. This role will see you responsible for the design, build and execution of a targeted lifecycle communications strategy for 9Now that supports audience engagement and retention.
The role will work closely with the Head of Brand Marketing on the lifecycle strategy and manage the ongoing testing, analysis, reporting and optimisation of lifecycle campaigns across multiple comms channels.
Develop and manage ongoing lifecycle strategies across the work streams for 9Now users and 9Network audiences
Build and manage lifecycle automations, targeting and user journey orchestration across channels including email, mobile push and in-app messages
Manage ongoing testing, analysis, reporting and optimisations for lifecycle comms.
Design and build audience segments for targeted campaigns across all marketing channels
Plan and execute all optimisation, experiments and testing activity
Manage reporting of results, insights and recommendations
Work closely with the Data and Technology teams
Share best practice and insights with the consumer and trade marketing teams
Essential experience & skills
A minimum of 5 years experience in CRM, Email Marketing, Comms, Lifecycle
Understanding of digital marketing principles, including digital performance metrics, channels, audience building and best practice
Experience with Adobe Campaign, Salesforce Marketing Cloud or similar platform
Understanding of operational data and experience in basic management of datasets including native and temporal schemas
HTML experience and/or demonstrated understanding of responsive HTML email design.
Ability to plan, organise and prioritise work tasks autonomously
Exceptional communication and stakeholder management skills.
Demonstrated ability to analyse and interpret data to form insights.
Demonstrated ability to manage time and prioritise tasks to meet campaign deliverables.
Demonstrated skills and experience in a similar role
A tertiary qualification in Marketing, Business, Communications or related discipline
Highly organised with strong attention to detail
Pro-active, solution-oriented with high levels of ownership and responsibility
All applicants must be eligible to work in Australia permanently.
If you’re looking for your next challenge in a fun, rewarding environment, then this could be the role for you. Our people move fast and act smart: if this sounds like you, then let’s talk!